A reusable TL;DR I can send people, instead of pasting all of this in the chats.
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Anonym was founded in 2022 by former Meta executives
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Anonym was founded with two core beliefs
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- people have a fundamental right to privacy in online interactions
- digital advertising is critical for the sustainability of free content, services and experiences
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- User data is anonymized, mixed with noise, and processed in a "highly secure environment" (???)
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- Secure Environment: Data sets are matched in a highly secure environment, ensuring advertisers, publishers, and Anonym don’t access any user level data.
- Anonymized Analytics: The process results in anonymized insights and models, helping advertisers measure and improve campaign performance while safeguarding consumer privacy.
- Differential Privacy Algorithms: These algorithms add “noise” to the data, protecting it from being traced back to individual users.
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By securely combining encrypted data sets from platforms and advertisers, Anonym enables scalable, privacy-safe measurement and optimization of advertiser campaigns, thereby leading a shift toward a more sustainable advertising ecosystem.